Donald Schneider, former president and chief executive officer of Aschwaubenon-based Schneider National Inc., died today in De Pere after a long battle with Alzheimer's disease.
Schneider, 76, was chairman emeritus of the trucking and logistics company. He started his career with the family business in the early 1950s as a mechanic's helper.
Schneider was named president of the company in 1976 and grew the firm to operate a national fleet of familiar orange trucks.
A statement on the company's web site today said: "With love and respect, we extend our condolences to the Schneider family on their loss of this great man, and we honor a life well lived. Husband, father, grandfather, a man of faith, a pillar of the community, a leader for Schneider associates, customers and our industry…Don will always be known for these qualities and the clear values by which he lived. His legacy lives on in each of us."
"Don never lost sight of the fact that this is a service business; that we're here for the customer," said Chris Lofgren, current president and CEO of Schneider National. "He was masterful in anticipating customer needs. Whether it was information to make better operating decisions, technology to track shipments or new services for moving freight, Don was passionate about delivering greater value to our customers. His contagious entrepreneurial spirit and unwavering commitment to our customers are an indelible part of Schneider National's culture today."
"The transportation and logistics industry has lost one of its most passionate and influential voices," Bill Graves, president and CEO of the American Trucking Associations, said in a statement issued this morning. "Don Schneider was a visionary, bringing business acumen and technology to blaze a trail and set the standard in the modern day development of our industry."
Schneider built trucking company into national fleet
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