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Athem Blue Cross and Blue Shield in Wisconsin has launched a new campaign incorporating Google Maps to make it easier for consumers to find and use walk-in clinics and urgent care centers for non-emergency conditions when their regular physicians are not available.
"When your 5-year-old is crying with a fever at 7 p.m. on a Friday because she has a sore throat or an ear ache, what do you do?" said Dr. Michael Jaeger, medical director for Anthem in Wisconsin. "It's important people know that they have options for less serious ailments other than an emergency room, such as retail health clinics and urgent care centers that provide quality care and cost them significantly less."
Emergency rooms that contract with Anthem generally charge an average $641 to treat strep throat, compared with $70 at urgent care centers and $27 at retail health clinics. Consumers can save out-of-pocket expenses because ER co-pays cost about $200, compared with $15 to $40 for doctor's visits, walk-in clinics and urgent care centers.
"Not only were the ER program's online tools developed to be easy to use - but they are available to everyone," said Larry Schreiber, president of Anthem in Wisconsin. "All you have to do is go to Google, Yahoo! or Bing, and type in ‘Anthem and urgent care' and our educational site will pop up with a link to help you find other options of participating ER alternatives. The link will also provide information on when it's appropriate to use these alternatives."
The webpage also provides information on when it's appropriate to go to the emergency room.
"We see in our data that the highest rates of avoidable ER use are among people 34 and younger - those who are less likely to have a primary care physician but more likely to be technology consumers," Jaeger said. "We chose to develop Google Maps and create online advertising because that's where people go for information when they're deciding whether to go to the ER or not."
For more information, visit www.anthem.com/eralt/wi.
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