Zizzo Group Advertising and PR (ZGA+PR) today announced the acquisition of Excite New Media, a Milwaukee-based strategic web, social media and digital marketing agency.
To reflect the full-service integrated capabilities, the merged company is changing its name to Zizzo Group Marketing + PR + New Media (ZGM+PR+NM). The company's expertise includes strategic marketing, public relations, media buying, creative services and new media development.
Anne Zizzo will continue as president and chief executive officer of the company. Financial terms of the agreement were not disclosed.
"Today's marketing climate demands total online and offline integration," Zizzo said. "This acquisition brings together the best, most seasoned and proven talent in the region and a portfolio of services that are unmatched."
The combined company has 36 staff members. The Excite New Media staff has moved from their previous offices at 1101 N. Old World Third St. to the Zizzo Group offices at 648 N. Plankinton Ave., Suite 270, in downtown Milwaukee.
"With the breadth of services that we can now provide to our clients, we will be better positioned to ensure our client's campaigns are cohesive and deliver the greatest results," said Thomas Chung, senior vice president of interactive and former partner of Excite New Media. "Our clients will continue to benefit from the commitment to excellence and client focus we have always offered."
Zizzo acquires Excite New Media
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