The Marcus Corp. of Milwaukee plans a year-long celebration with a variety of activities to commemorate its 75th anniversary.
The company today announced plans to begin the celebration with a "Moving Forward - Giving Back" associate volunteer campaign. The volunteer campaign includes all employees at Marcus Theatres, Marcus Hotels and Resorts and the company's corporate office.
The campaign encourages all 5,900 associates to volunteer at least 7.5 hours in their community to collectively achieve over 75,000 volunteer hours as an entire company by the anniversary date of Nov. 1, 2010.
"Not only has The Marcus Corp. delivered valuable guest experiences for 75 years, but it has been committed to giving back to the communities where our associates live and work. The ‘Moving Forward – Giving Back' volunteer campaign supports this important company tradition," said Gregory Marcus, president and chief executive officer of The Marcus Corp. "The purpose of our volunteer campaign is to touch all our communities with one voice and to make a lasting impact as a community partner and successful employer."
Other components of the company's celebration will include:
75th Anniversary Black Tie Celebration Gala. On Oct. 30, the company will host a black-tie gala at the Pfister Hotel. Proceeds will be split between the United Performing Arts Fund and the United Way of Greater Milwaukee. The gala will have a main performer for the evening as well as other entertainment and a few surprises.
New York Stock Exchange bell ringing. To mark the company's anniversary on Nov. 1, company executives will ring the bell at the NYSE.
Ripon Campus Theatre celebration. The company began with a movie theatre in Ripon, Wis. To highlight this significant achievement, the company will make interior and exterior enhancements to the theatre.
Customer promotions/sweepstakes. Throughout the year, the company will be offering special promotions for customers in celebration of 75 years in business.
The company was founded in 1935 by Ben Marcus with the purchase of a single movie theatre in Ripon and is in its third generation of Marcus family leadership. Stephen Marcus, the son of Ben Marcus, is chairman of the company and the father of Gregory Marcus.
Marcus Corp. kicks off 75th anniversary
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