The Milwaukee Community and Economic Development Committee has approved a resolution to create a task force to assess the perceptions and image of greater Milwaukee and help to identify funding for ongoing branding in the future.
Milwaukee Alderman Terry Witkowski, primary sponsor of the resolution, says the task force will help establish an entity that is responsible for creating and maintaining Milwaukee's image.
"Although a brand identity is important for tourism and conventions, in this global economy, a first-class city like ours needs a stable and recognizable identity for doing business," Witkowski said.
For years, reports have shown that nationally people have mis-indentified that Milwaukee is in Minnesota or identified Milwaukee as Minneapolis, Witkowski said. In the most recent study, many people failed to respond on questions about their perception of Milwaukee, presumably because they have no perception of or knowledge of Milwaukee, Witkowski said.
"We cannot lure new businesses to the area if no one knows we exist," Witkowski said. "If the Water Council, M-7 and Milwaukee Gateway Aerotropolis Corp. and others working to bring businesses and jobs to Milwaukee are to succeed, we need to be better known and identifiable."
The resolution calls for the group to indentify the agency that will be responsible for advancing Milwaukee's brand. Currently, many groups work on promoting greater Milwaukee, but no one has the sole responsibility for it or for improvement of its image.
The task force is slated to deliver its recommendations to the Milwaukee Common Council within the next year and consists of 24 designated members, including the mayor, the Common Council president, representatives from General Mitchell International Airport, the Greater Milwaukee Committee, the Milwaukee 7, VISIT Milwaukee and others.
New task force to assess Milwaukee’s identity
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