Harley Davidson Inc. today unveiled its new Pink Label Collection of merchandise to raise funds to help women who have been affected by breast cancer.
A portion of the proceeds from the sale of every Pink Label Collection item will help fund the YourShoes 24/7 Support Center, which is administered by the national nonprofit Breast Cancer Network of Strength. The YourShoes center, which helped nearly 50,000 people in 2008, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer.
"Having a strong support system is critical to surviving breast cancer," said Margaret Kirk, president and chief executive officer of Breast Cancer Network of Strength. "That's why were thrilled to have the support of Harley-Davidson, as well as their family of employees, dealers and owners. With their help, we can make sure no one faces this disease alone."
The Pink Label Collection of women's jackets, pants, eyewear, gloves, helmets, shirts and more feature a splash of pink color and was conceived and designed by the Harley-Davidson Women's MotorClothes Product Development and Design team.
"We were inspired to create the Pink Label Collection by the countless women riders and passengers that we've encountered on the open road and at events who've been impacted by breast cancer," said Kathy Whalen, category manager of general merchandise for Milwaukee-based Harley-Davidson. "We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone."
Harley unveils ‘Pink Label’ line of merchandise
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