Summerfest will make a significant change in its operations in 2010 by not contracting out its beer vending service to Major Goolsby's, according to a report by OnMilwaukee.com.
Major Goolsby's has run the beer concession at the festival grounds for the past five years.
Sources close to the situation said Summerfest has decided to take the beer vending business in-house and will hire the nearly 1,000 bartenders, beer haulers and stand managers necessary to keep the suds flowing, according to OnMilwaukee.com, a media partner of BizTimes Milwaukee.
Neither Summerfest president Don Smiley nor Tracy Spoerl, director of concessions for Milwaukee World Festival Inc., were available for comment.
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