Gov. Jim Doyle announced a major trade agreement between a Chinese company and Wisconsin ginseng growers estimated to bring more than $12 million back to Wisconsin in the next five years.
Under the agreement, Tong Ren Tang will be the exclusive distributor of Wisconsin ginseng in China.
The Wisconsin Ginseng Board represents the state's 200 ginseng growers. Wisconsin grows about 95 percent of the United States' total ginseng crop. The state's climate and soil, and the growers' extensive experience, have led customers to regard Wisconsin ginseng as the world's highest quality cultivated ginseng.
"Wisconsin is far and away the United States' largest producer of ginseng, and China is our No. 1 market," Doyle said. "I've worked hard towards building business partnerships in China, and this agreement exemplifies the work that evolves from government and private industry partnering on trade missions to expand Wisconsin's market share around the world. I look forward to a long and prosperous relationship between Tong Ren Tang and Wisconsin."
Tong Ren Tang is one of the oldest and widely recognized brand names in China. The company was established in 1669 as a pharmaceutical company using traditional Chinese medicine and healing practices, and in recent years has joined with several companies outside China, diversifying into spa and skin care products. Its Beijing office has become a regular stop for dignitaries visiting the Chinese capital.
Wisconsin lands $12 million ginseng pact with China
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