Larry Schreiber has been named president of Anthem Blue Cross and Blue Shield in Wisconsin, succeeding Steve Martenet, who was appointed to lead specialty insurance product sales for Anthem's parent company.
In his new position, Schreiber, 46, will be responsible for the management of all sales, marketing and underwriting functions for small and large group accounts in Wisconsin and serve as the primary contact for state regulators.
Schreiber also will oversee Anthem's social responsibility activities dedicated to promoting health and wellness throughout Wisconsin.
"Larry has an impressive and diverse background that makes him the right candidate for this job," said Dennis Casey, the central region president who oversees five Anthem Blue Cross and Blue Shield plans in the Midwest. "We believe health care is local, and because Larry has spent a significant part of his career in Wisconsin, he has a deep understanding of the local health care landscape."
A long-time resident of Wisconsin, Schreiber brings more than 24 years of health insurance experience to the job. He is currently vice president and general manager for UniCare, a health benefits company based in Chicago. At UniCare, Schreiber engineered a financial turnaround for the company's large group block of business, improving retention while bringing in new business. Schreiber has also worked as a regional vice president at UnitedHealthcare, as the vice president of large group sales and service at Midwest Security Insurance Companies, and in a variety of roles at Aetna Life and Casualty.
"I am honored to be asked to lead Anthem Blue Cross and Blue Shield's operations in Wisconsin," Schreiber said. "As one of the state's leading health benefits companies, Anthem is working to make health care cost and quality information more widely available and provide consumers the tools they need to make informed decisions about their health care. I look forward to building upon Anthem's success in these areas and continuing our work to improve the health of the state."
Schreiber will be based out of Anthem Blue Cross and Blue Shield's Pewaukee office.
Schreiber is new president of Wisconsin Blue Cross & Shield
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