Miller High Life will launch a 1-second television commercial to be aired during the Super Bowl on Sunday, Feb. 1.
"Miller High Life is all about high quality and great value, so it wouldn't make sense for this brand to pay $3 million for a 30-second ad," said High Life senior brand manager Kevin Oglesby. "Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle."
The Chicago-based company, which operates a brewery in Milwaukee, said it will invite fans to take a "one-second timeout for common sense."
The commercial will feature the company's "common sense" pitch man, Windell Middlebrook and aim to reinforce High Life's commitment to brewing a "good, honest beer at a tasty price."
High Life has launched www.1SecondAd.com to feature several of the one-second ads that did not make its cut, as well as a 30-second teaser ad that begins airing later this week. The ads were created by Saatchi & Saatchi, New York.
Miller plans 1-second commercial during Super Bowl
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