November 10. 2008 2:00AM - Last modified: March 14. 2012 12:10PM

Madison company launches next generation of computer virus detection

By Jim Butman

NovaShield Inc., a Madison-based company founded by leading scientists at the University of Wisconsin, has launched NovaShield Anti-Malware version 2.5, a commercial software program that detects, blocks and removes sophisticated and rapidly morphing malware from personal computers.

NovaShield 2.5 is built to help protect consumers against modern threats such as drive-by-downloads, Trojans, keyloggers and rootkits, as well as traditional threats such as viruses and worms. The program had been launched in free beta form for the past six months.

For years, anti-virus solutions have focused on identifying malware by using signatures as a tag to mark and quarantine known threats. However, these solutions have been found by leading security academics and researchers to be ineffective when faced with new emerging threats. Many threats have not yet entered signature databases, while others can mutate to avoid signature matching.

A new breed of "behavior-based" anti-malware approaches has been launched in recent years. The new solutions focus on identifying malware behaviors, as opposed to their signatures.

"Our approach is well designed to supplement the protection afforded by current signature-scanning anti-virus programs by taking on what traditional technologies cannot," said Dr. Somesh Jha, co-founder and chief scientist at NovaShield. "This software is optimized to detect emerging threats, stop rapidly-morphing malware that circumvents signatures and firewalls, and effectively and thoroughly remove these threats."

Starting today, NovaShield Anti-Malware 2.5 is available for a free 15-day trial and with one- or two-year subscriptions. Introductory pricing for one-year single-user license is $19.95. Ten-user small business packs also will be available. The product is available for download from www.novashield.com.


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