A new advertising, marketing and design firm is offering a business model strictly for adults.
Bob Welke, former chief creative officer at Chicago-based Leo Burnett, has left his post as chief executive officer of Blue Horse Inc. in Milwaukee and is launching his own firm, The Welke Group.
"What we've seen in the industry has been the unrelenting adoration of youth," Welke said. "While we have nothing against young and talented performers - and have a few ourselves - the fact is we're now getting hit with an economic gut punch the likes of which this generation has never seen. Too many agencies have turned their clients over to junior people who don't have the credentials or the experience to provide effective answers."
Welke started his career in Milwaukee with Bill Eisner, then traveled to Chicago where he spent 20 years at Leo Burnett.
Joining Welke in the new agency will be director of media services Narkis Erlichman, who was a managing director at Universal McCann in New York and group media director at Optimedia in Seattle.
Also joining the new group will be Laura Rodriguez as director of client services. Rodriquez has more than 20 years of experience, having worked at DDB Needham and McCann-Erickson in Los Angeles. She also held positions at Knupp & Watson and Stephan & Brady in Madison, in addition to being director of advertising for the Verlo Factory Mattress Stores.
"Our difference is hands-on, day-to-day involvement from our top executives. Our experience enables us to reach out to other top talent to partner up and create a team uniquely suited to our clients' particular needs on a very cost-effective basis," Welke said. "The demographics of this country have changed. Now the economy is changing as well - and not always for the better. But that also means opportunities. We believe our group is in a unique position to take advantage of those opportunities on behalf of our clients."
Welke launches ad agency 'for adults only'
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