Indianapolis-based Lauth Property Group, the firm hired by the Bradley Center to develop vacant land around the sports and entertainment facility, today unveiled more details about the development plans, including a draft conceptual sketch of the retail/entertainment project.
"We believe this conceptual sketch shows the exciting type of development we hope to build on the site in the coming years." said Larry Evinger, first vice president of retail at Lauth. "We view this project as a destination and a focal point for activity and development in the area."
Lauth's concept includes more than 500,000 square feet of retail space on 12 acres adjacent to the Bradley Center. The multi-level development will include space for major anchor tenants, junior anchors and small shops. It also features a parking garage as well as space for dining and entertainment venues.
Lauth said it plans to develop the site in multiple phases. If market demand warrants, future phases of the project could include high-rise office space, a hotel, and/or residential towers.
If the project is successful, it could also be expanded north into the Park East corridor. To do that, the Bradley Center would have to purchase the Park East parcel from Milwaukee County, which has yet to issue a request for proposals for the block.
The next step for the Bradley Center development project includes generating additional retailer interest and finalizing the development plan, according to Lauth. The company said it hopes to present a more detailed plan to the city in the next year.
The Bradley Center, located at 1001 N. Fourth St. in downtown Milwaukee, owns about six acres of developable land to the north and has some vacant land adjacent to the building at the corner of North Sixth and State streets.
The Bradley Center wants to develop the vacant land to enhance the facility as an entertainment destination and to generate more revenue for its tenants, including the Milwaukee Bucks.
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