Wisconsin will soon have new travel brand. Speaking Tuesday night at the state's annual Tourism Conference in Lake Geneva, Gov. Jim Doyle unveiled the state's "brand platform," from which a new slogan will be distilled and used to attract everyone from tourists to investors.
Doyle said the platform celebrates not only the state's natural beauty, but its culture of original thinkers.
It reads: "Because of the passionate nature of the state's people to create fun, express themselves in original ways and feel more comfortable doing it here than anywhere else, in Wisconsin originality rules."
Doyle said the new brand platform "captures the people of Wisconsin and their legacy of originality, innovation, pride and passion."
Tourism Secretary Kelli Trumble said, "We have a beautiful state, we are cheeseheads, scientists, hard workers, artists and many other attractive things like being approachable and friendly."
The next step will be to develop a slogan and marketing campaign to amplify the platform. Read more at WisBusiness.com, a media partner of Small Business Times.
Wisconsin's 'brand platform' celebrates innovative thinking
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