Milwaukee ranks as one of the least-prepared metropolitan markets in the country for the Feb. 18, 2009, conversion of television from analog to digital signals, according to a new survey by the Nielsen Company.
Nielsen released the results of its digital readiness survey at its annual client meeting on audience management in Las Vegas.
Milwaukee ranks 51st among the 56 markets surveyed. According to the report, 19.1 percent of the homes surveyed in the Milwaukee market would be able to receive digital signals if the change was enacted today.
More than 13 million American households with television sets that can only receive analog broadcasts are currently unprepared for the transition to all digital broadcasting. Another 6 million households have at least one television set that would no longer work after that date.
"The change to all-digital broadcasting is the most significant change in the history of television, because unlike other advances such as color, older television sets will no longer be able to receive television signals without a converter," said Eric Rossi, manager of Nielsen's digital transition preparedness team. "Over the past 18 months, we have been reviewing every aspect of the digital transition to measure the impact and help clients understand where things stand as we all prepare for the challenges."
Nielsen found that adults over 55 are better prepared for the digital transition than younger households; and Whites and Asians are more ready than Blacks. More Hispanic households still rely on analog, over-the-air broadcast television than non-Hispanics, the survey said.
New York is the most-ready local television market, with just 3.5 percent of the households having no capabilities to receive digital signals today.
Nielsen says Milwaukee is not ready for digital TV conversion
Operand type clash: text is incompatible with int
advertisement
Sorry, the story you tried to comment on is not accepting comments.