Jockey International Inc. is introducing the "spirit of the '70s" to underwear drawers across the country with the launch of Jockey Y-Front Briefs, a new line of retro-style men's underwear.
The 100-percent cotton low-rise briefs feature bold, vibrant colors with contrasting white accent trim to create a hip, retro look reminiscent of popular styles from the 1970s. The undergarments are sold in eye-catching, clear plastic tubes containing three pairs of briefs in assorted colors. The suggested retail price is $24 per tube.
The retro underwear features Jockey's iconic Y-Front garment design. The new line is available at Urban Outfitters. This is the first time that Jockey products have been sold through the retailer.
"The youthful spirit infused into this new line is targeted toward a younger, more fashion-forward consumer," said Bob Nolan, Jockey's president of North American wholesale and licensing. "We feel that the unique style and packaging of Jockey Y-Front Briefs will appeal to Urban Outfitters' consumers who are looking for iconic, retro clothes that fit their lifestyles."
"We're excited to offer our customers a truly classic American brand like Jockey at Urban Outfitters," said Dan Leraris, men's divisional merchandise manager of Urban Outfitters. "We are providing an authentic, quality product with a twist that we feel is perfect for the Urban Outfitters' customer."
In January 2008, Jockey plans to expand the collection at Urban Outfitters with the addition of a line of retro-style trunks.
An image of the classic underwear is available at Marketwatch.com.
Jockey launches retro line of men's underwear
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