September 20. 2007 2:00AM - Last modified: March 14. 2012 2:27PM

Tosa company lands European contract

By Jim Butman

Ambius, the world's leading interior landscaping company, has chosen the scenting and indoor air quality technology of Wauwatosa-based Prolitec Inc. for its scent-related interior services.

Prolitec moved its world headquarters to the Milwaukee County Research Park at 10201 Innovation Drive from Paris, France, in 2005.

Prolitec specializes in aerobiology, indoor air quality and scent media technology. It services several thousand clients around the world. The company's applications include odor remediation, ambient scenting, product advertising, restroom hygiene, aromatherapy and performance, interior disinfection and chemical-bio defense.

The new ambient scenting services, which Ambius will launch across Europe later this month, include the use of scent to promote scented products at the point of sale; scent branding services to help major brands create and deploy scent signatures; performance scenting to reduce stress and create more productive office and factory environments; and odor remediation.

The range of potential customers includes hotels, casinos, supermarkets, offices, retailers and bar and pub groups.

Ambius enhances the environment of offices and other commercial spaces with plants, corporate art and other elements addressing all five senses.

"We chose Prolitec because they are the clear technology leader in the field," said Jeff Mariola, managing director of Ambius. "Prolitec is unique because it allows us to create a uniform hypoallergenic scent effect in any interior space from very small to very large. The sense of smell is arguably our most powerful. The discrete use of scent can transform and enhance the human experience of a space particularly when artfully combined with visual elements and themes."

"We are pleased to receive this technology endorsement and to play a key role in the Ambius mission," said Richard Weening, chief executive officer of Prolitec. "Ambius enjoys thousands of trusted client relationships in the U.K. and Europe who will now be given the opportunity to use scent as well as visual elements to enhance their environments."

London-based Ambius is a division of Rentokil Initial Plc, one of the largest business services companies in the world.


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