Hartland-based Batteries Plus Inc., the largest U.S. battery retail chain with nearly 300 stores nationwide, announced it is partnering with Spectrum Brands, the parent company of Rayovac to expand and diversify Rayovac's battery product line.
Through the alliance, Batteries Plus stores around the country will offer customers Rayovac-branded battery products. The Rayovac products will add to Batteries Plus' selection of private label brands.
The newly branded Rayovac products will include batteries spanning 16 different product categories, including batteries to power common electronic devices such as cellular phones, camcorders, cordless tools, cordless phones, PDAs, MP3 players, two-way radios and laptop computers.
""By partnering with Batteries Plus, we can more effectively tackle the enormous opportunities available in the $22 billion battery market," said Sean Martin, vice president of Rayovac Alkaline Batteries. "With a strong and growing base of retail stores and relationships with major Fortune 500 companies for commercial products, Batteries Plus provides us with the ideal vehicle to expand our battery product line."
In addition to Batteries Plus retail stores, the newly branded Rayovac batteries will be offered on the Batteries Plus Web site, www.batteriesplus.com, as well as through www.rayovacdirect.com.
"As Batteries Plus continues to grab an increasing share of the retail and commercial battery market, partnering with a proven, established brand such as Rayovac will be key to the future success of each of the franchisees in our growing franchise system," said Russ Reynolds, chief executive officer of Batteries Plus.
Batteries Plus forms partnership with Rayovac
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