Midwest Airlines will soon launch "MyMidwest," a new in-flight magazine for its passengers.
The new publication, produced under contract by Ink Publishing, will be carried aboard all Midwest flights beginning March 1.
"Our new magazine reflects our continuing efforts to make our customers' top-rated onboard experience even better," said Scott Dickson, the company's senior vice president and chief marketing officer. "Passengers will enjoy a larger magazine filled with engaging feature articles, useful guides to our destinations and expanded onboard service information, packaged in a fresh, new design."
Dickson explained that the name "MyMidwest" reflects the unique ownership the airline's customers feel for the company's brand and their growing sense of community as Midwest Airlines' parent company, Midwest Air Group Inc., resists a hostile takeover bid by AirTran Holdings Inc.
Midwest said the magazine is among the enhancements to the airline's onboard product in 2007.
Sorry, the story you tried to comment on is not accepting comments.