WellPoint Inc. today launched "Connecting the Generations," a long-term nationwide educational initiative to help older adults and their families discuss and plan for important health and aging issues such as health care, financial security, independent living and end-of-life planning.
The new initiative is designed to address the disconnect found between older adults and their families on critical aging issues, as revealed in a new national survey conducted by Roper Public Affairs and Media Group and commissioned by WellPoint. The program encourages proactive planning on broader life issues in conjunction with the upcoming Medicare open enrollment period, when families are already engaged in assessing their health care needs and options.
"Living a secure and healthy retirement requires more than a good health care plan - it requires a life plan that has been thoughtfully discussed and communicated with family," said Joan Herman, president and chief executive officer of specialty, senior and state-sponsored business for Indianapolis-based WellPoint, which is the parent company of Wisconsin Blue Cross & Blue Shield.
Additional information about the new program is available at www.ConnectingTheGenerations.org.
Wellpoint, the nation's largest health benefits company, also announced today that its third-quarter net income was $810.8 million, or $1.29 per share, up from $640.7 million, or $1.02 per share, in the same period a year ago.
WellPoint launches elderly planning program
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