Spectrum Brands Inc., the parent company of Rayovac Batteries that moved its headquarters from Madison to Atlanta in 2004, has hired Brett Favre to be its pitch man.
Spectrum Brands Inc., the parent company of Rayovac Batteries that moved its headquarters from Madison to Atlanta in 2004, has hired Brett Favre to be its pitch man.
The three-time NFL MVP and Green Bay Packer iron-man has signed a two-year deal as the personality behind Rayovac Batteries, one of the nation's top three battery brands, for its upcoming "Power Challenge" campaign.
Rayovac will feature Favre in a series of television and print ads and other communications geared toward reaching mothers, who make the majority of battery purchase decisions.
"In choosing to support Rayovac Batteries, I feel I am lending a hand to American families in a small but significant way," Favre said in a prepared statement. "Rayovac lasts as long as the other top leading battery brands but cost less. This message of endurance and value is a perfect fit with my style of play on the field and my dedication to my family off the field."
"There is arguably no record in professional sports more impressive than Brett's streak of 221 consecutive games played," said Sean Martin, vice president of Rayovac Alkaline Batteries. "That unprecedented on-the-field performance and endurance, along with his deep dedication to and involvement with his own family, parallels the focus of our new 'Power Challenge' campaign. Our goal is to demonstrate to consumers that Rayovac Batteries last as long as the other two leading brands, but deliver a greater overall value for the American family.
As part of a consumer advocacy effort surrounding the campaign, many of the communications will also drive traffic to www.batterytruth.com, where consumers can learn more about ways to save money and find coupons for Rayovac Batteries.
The three-time NFL MVP and Green Bay Packer iron-man has signed a two-year deal as the personality behind Rayovac Batteries, one of the nation's top three battery brands, for its upcoming "Power Challenge" campaign.
Rayovac will feature Favre in a series of television and print ads and other communications geared toward reaching mothers, who make the majority of battery purchase decisions.
"In choosing to support Rayovac Batteries, I feel I am lending a hand to American families in a small but significant way," Favre said in a prepared statement. "Rayovac lasts as long as the other top leading battery brands but cost less. This message of endurance and value is a perfect fit with my style of play on the field and my dedication to my family off the field."
"There is arguably no record in professional sports more impressive than Brett's streak of 221 consecutive games played," said Sean Martin, vice president of Rayovac Alkaline Batteries. "That unprecedented on-the-field performance and endurance, along with his deep dedication to and involvement with his own family, parallels the focus of our new 'Power Challenge' campaign. Our goal is to demonstrate to consumers that Rayovac Batteries last as long as the other two leading brands, but deliver a greater overall value for the American family.
As part of a consumer advocacy effort surrounding the campaign, many of the communications will also drive traffic to www.batterytruth.com, where consumers can learn more about ways to save money and find coupons for Rayovac Batteries.
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